Almost everybody with a mobile phone or a laptop today has access to the internet. Like the food we eat or the clothes we wear, the internet has also become a part and parcel of everyday life. It is therefore common to look up anything and everything on the internet. When it comes to a purchase decision, people rarely make one before they look things up on the web to find a fair comparison and the best available prices.
The rise in the use of internet has also given rise to another important trend in recent years. We speak of rise in free classifieds. Everybody from a retailer to an individual is allowed to post free classifieds on such sites.
Common individuals can save a lot of money by looking up things they want to buy substantially cheap on such free classified websites. It works the other way round as well. If you have something to sell, you can post free ads about your product on such a website and get buyers who will offer competitive prices for your product. However, people tend to remain sceptical about posting free ads, because they are still under the impression that anything that is free does not work as well. Well, we are here to bust this very myth today. Here are some easy tips you can follow to make the most of free online advertising.
Give an Accurate Description
While posting an ad on a classifieds website, make sure you are advertising the real product without building any hype around it. Do not lie in order to make it sound more attractive than it already is. The best way to do it is imagining that you are actually showing the product to the customer who is in the same room with you! You couldn’t possibly fool him then!
What is the Value Proposition of Your Product?
When you are posting a free ad on a website, bear in mind that the potential buyer has to see the value of the product you are bringing to the table. Ask questions to yourself from the perspective of the customer. Some questions are – what is it that my product will do for the customer? Is it a time saving or money saving tool? Answering such questions honestly will lead you to the truth about the value you are offering through your product.
A Good Headline is the Key to the Success of Your Ad
When you are trying to make a sale through an online classified ad, it is very important to reach out to your potential customers with a catchy and relevant headline. The more eye-catchy your headline is in your headline, the more it hits the target customers and establishes a deep connect within his mind for your product. When you are trying to make the most of free classifieds, it’s good to read up a few things about effective copywriting. Posting your ad with a good headline will definitely have a large number of customers flocking in.